Creative Direction

Inspired by fantasy role-playing games, we transformed Elastic's mascot, Elky, into a cast of collectible characters with common, rare, and ultra-rare editions. Partnering with Campaign Managers, Brand Strategists, and Product Marketing Managers, we embedded key product capabilities into each character through unique "special powers," turning product messaging into an engaging collectible experience. Working closely with the Swag team, we ensured every collectible reflected the quality of the Elastic brand while encouraging attendees to explore, return, trade, and connect throughout the event.