Role
Creative Director
Scope
AI Strategy · Governance · Tool Evaluation · Creative Enablement
Project
Creative AI Enablement
Background
As generative AI became part of everyday creative work, our team needed a practical framework—not just new tools. The goal was to help designers and marketers evaluate, experiment, and adopt AI responsibly while maintaining the quality of the Elastic brand.
I initiated the project, defined the strategy and creative direction, and partnered with designers to develop practical guidance, workflows, and resources that evolved alongside the technology.
Creative Direction
Our approach positioned AI as a creative accelerator, not a creative replacement. The framework emphasized thoughtful experimentation, human judgment, and repeatable workflows that helped teams build confidence as AI capabilities rapidly evolved.
OutcomeEvaluated emerging AI tools for creative production.
Created practical guidance for designers and marketers.
Enabled responsible AI adoption across the creative organization.
Established a human-in-the-loop approach to creative work.