Project
Global Merchandise Program
Background
Branded merchandise is an extension of the brand experience. Every product should be meaningful, reflect the brand personality, and give people a reason to remember Elastic long after an event is over.
As Creative Director, I led the global merchandise program, partnering with brand strategy, events, recruiting, and employee experience teams to create products that extended the Elastic brand across every touchpoint.
Creative Direction
Every product was designed to feel meaningful, useful, and unmistakably Elastic. Rather than treating merchandise as giveaways, we approached it as an extension of the brand experience—creating products that reflected Elastic's personality while giving people something they genuinely wanted to keep.
Role
Creative Director
Scope
Brand Merchandise • Product Design • Vendor Management • Global Program
