Project
Integrated Campaigns
Background
Elastic's products serve different audiences across Search, Security, and Observability. Each campaign needed to communicate a unique product story while remaining recognizable as part of the Elastic brand.
Creative Direction
Every campaign pushed the visual language in a new direction while staying true to the Elastic brand. The goal was to create fresh, engaging creative that reflected each product's personality without losing the consistency and recognition of a unified brand.
Role
Creative Director
Scope
Campaign Creative • Social • Digital • Motion
