RMS Brand System
Project
Creating a brand from identity to application
Background
RMS was evolving its brand and needed a more modern, cohesive visual identity that could work across corporate communications, marketing, web, and digital products. As a senior designer, I worked hands-on to help redefine the identity and translate it into a practical system that could be used consistently across the company.
Design Approach
I developed the visual language across logo application, color, typography, layouts, and branded templates, then brought the system to life across a range of real-world applications. I designed corporate and marketing materials, created reusable templates, worked on key web pages, and designed the CAT Alert application—extending the new identity into a digital product while considering navigation, information hierarchy, alerts, and data visualization.
Role
Senior Designer / Art Director
Scope
Brand Identity • Visual Design • Digital Design • UI Design • Design Systems
